Category Archives: Translation Services

Why is Market Research Translation Important?

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With the economy being globalized at a much faster pace than we can imagine, it becomes absolutely vital for large corporations to market their products and services to the local and foreign markets. This involves the carrying out of extensive market research projects (both domestic as well as international) and being able to obtain meaningful results.

The Need for Market Research Translation

In today’s corporate world, market research translation has immense importance since market research questionnaires need to be translated into the language of the target markets and then the results need to be translated back into the original language for review and analysis. This requires that the translator has a strong understanding of the local language, local culture and above all, the language of the people who are filling the market research forms. Translators also have to make sure that all idiomatic language is translated correctly.

Market research translation also involves the accurate translating of:

  • Online and offline questionnaires
  • Questionnaire responses
  • Research reports (MS Word and MS PowerPoint)
  • Stimulus materials (show cards, concept boards, product descriptions)
  • Recruitment questionnaires, discussion guides and briefing notes
  • Transcripts of group discussions

Why Outsource Market Research Translation?

Outsourcing your market research translation service requirements to an offshore vendor will help you gain:

  • Accurate and perfect translation procedures for complex international market research projects.
  • An advantage to break the language barrier and help you reach an accurate level of cultural insight into the local markets that you are targeting.
  • Access to translation services rendered by well qualified mother tongue translators who have a proven background in the field of market research.
  • Translation for a wide variety of documents related to your market research assignment, including letters of introduction, thank you letters, surveys, scales, etc.
  • Advanced insights into cross-cultural issues, which will help you boost your corporate image and optimize your investment in international market research.
  • Cost-effective translation services within a quick turnaround time.

Know more about professional market research translation services.

Want to Translate your E-mail?

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Marketing research has confirmed that clients are up to 6 times more willing to buy your services / products if your marketing materials are in their mother tongue or the language they are comfortable in. Since e-mail constitutes a major part of business communication, it is critical to be able to understand and respond to e-mails in foreign languages. And unless your company has multilingual staff capable of responding and capitalizing on such e-mails, translating of e-mails will turn out to be a difficult procedure.

Outsourcing E-mail Translation is the Answer

E-mail translation provides many clear benefits to businesses and companies who wish to embrace their new customers from abroad by helping them overcome the language barrier. These would include:

  • A greater ability to attract foreign clients who are more likely to do business with you if you can communicate in their language.
  • Becoming a market leader by gaining a competitive edge over your rivals in the market.
  • Increasing your earnings by gaining new opportunities of revenue.
  • More clarity in business offerings, making sure that you will not be misunderstood.

Outsourcing Gives you Multiple Benefits

Outsourcing your e-mail translation requirements to an offshore translation agency will provide you with two-way assistance, involving translation of incoming e-mails and also facilitation of replies in the necessary language. You also stand to gain many more advantages when you choose to outsource. These benefits include:

  • Human translators work for you who keep cultural biases in mind while translating your e-mails.
  • You get access to high quality translation services ensuring that the final output is free from contextual errors.
  • Competitive pricing of translation services makes e-mail translation economical.
  • Assurance of speedy performance helps you reply to your customers on time, every time.
  • A guaranteed, secure and confidential process of translation is followed to translate business critical e-mails

Want to translate your e-mail? Know more about e-mail translation services.

Steps to Successful Translation

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Simply put, translation is a method of converting the meaning of a text from one language to another. However, behind this straightforward method there lies an intricate mental operation which calls for a comprehensive understanding of grammar, language structure, idioms, etc. with respect to the original and target language.

Translation, by and large, has been a human activity; but, efforts have been made to automate the process using computerized tools. Computerized software for translation is generally not recommended since the software is incapable of getting hold of the pitch and tone of the text, unlike a human being, and thus, it cannot produce an ultimate refined translation.

The best part is that excellence in translation is achievable, if certain concrete strategies and steps are followed.

Point for Successful Translation

 

  • First and the foremost, the translator must be a native speaker of the target language. He / she should have an in-depth knowledge of the target language. 
  • The translation must be crisp and easy to comprehend as many naïve translators have a tendency to be over wordy. This gives rise to unnecessary complexity which one should avoid by all means.
  • The translation process must be robust, ensuring that content in the original language and the target language articulate the same message while taking into consideration a variety of restrictions placed on the translator.
  • A good translation, apart from being slick and eloquent, should be able to
    seize the elegance of the target language, its form of speech and its expression, while not letting go of the essence and the meaning of the content. Moreover, it should express the obvious as well as the inherent meaning of the original language into the target language as wholly and correctly as possible.
  • A successful translation also necessitates a higher degree of competence which comes from a continuous, disciplined study and practice. The translation of even obviously simple texts requires an in-depth awareness of the language as well as its environment.
  • Last but not the least; a highly successful translation is the one that is capable of establishing an inspiring rapport between people who speak and understand different languages.

By keeping these points in mind before and during the process of translation, you are sure to emerge successful in your translation endeavuor.

Significance of Website Translation Services

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The demand for translation services in the global marketplace is on the rise with several businesses reaching out to their foreign clients via websites and brochures. Foreign correspondence, legal contracts and software need to be translated into local languages making translation services an essential business overhead. Technology is not just making life easier; it is also bringing the world closer. Businesses are looking at building their sales by targeting potential customers in other regions through their websites. Multilingual websites help target and engage audiences in different regions.

Human Versus Machine

There are primarily two kinds of website translation services – human translation and machine translation. Human translation is performed by professionals and experts, while machine translation is done by a translation software. Some machine translation tools are available for free but quite a few of them may not be effective because of their limited features. Human translation services are available at different prices and the cost of human translation varies from country to country and agency to agency.

Successful translation of the contents of a website is crucial because there are chances of the original meaning being lost during translation. The translated content must be localized and should adhere to the cultural, political, social and linguistic background of the target country. Speaking with potential customers in their own language gives them a feeling of familiarity and security. Translated websites make a company’s products and services globally accessible.

Facts

  • It has been estimated that more than 60% of the world’s web pages are in a language other than English.
  • Visitors are three times more likely to purchase a product from a website that is translated in their local language.
  • People prefer to browse websites that display content in the local language they understand. That is why you would notice certain websites offering options such as, “Read this page in Spanish”, etc.

The Internet has fueled an explosive growth in the level of business activity between nations and we are witnessing a convergence of cultures and economic systems globally. People all over the world are communicating more using the Internet, thereby highlighting the significance of website translation services.

Know more about website translation services.

Translations Galore

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Translation has immense scope, especially from the business point of view.  When you come to think of it, what is it that has not been translated into another language? Right from business memos, e-mails, minutes of meetings, annual reports to marketing collaterals, almost everything in the business world has been translated and will be translated in the future.

Scope and Objective

The objective of any translation service is to help people communicate better. Today, because of the ever growing passion for knowledge, there is enormous need for translation services in sectors such as education, science and technology, literature, tourism, trade and business, and so on. Translation generally includes translating a simple document, multilingual study, website, etc. But, the list is not so small. There are many domains that have been touched by translation in one way or the other. The following list will give you an idea of the broad scope of translation:

  • Document Translation Services
  • Legal Translation Services
  • Website Translation Services
  • Market Research Translation
  • Audio Translation Services
  • Multiple Language Translation
  • Business Translation Services
  • Financial Translation Services
  • Marketing Translation Services
  • Personal Translation Services
  • Technical Translation Services
  • Content Writing Translation
  • CV Translation Services
  • E-mail Translation Services

Keeping in mind the multilingual culture of a country, translation has a vital role to play. Translation can help us look into a country’s rich legacy and understand its deep rooted culture. In the current fast-paced scenario, not only companies but individuals too need to closely interact with people in different countries. Translation has thus become an important activity that gratifies our national, social and personal needs.

If you are targeting business globally, translation becomes extremely essential. You have a higher probability of winning new projects if you can communicate with companies in other countries in their local language. The importance of translation in our day to day lives has truly become far-reaching and multidimensional and has considerably helped in strengthening the socio-cultural ties between different countries over the years.

Translations in High Demand

Companies and individuals who are competent in providing Spanish translation services are experiencing a huge demand for their services. According to a recent study, mutual trade between France and England has shown a 150% increase during the past few years, thereby increasing the demand for English to French and French to English translations.

Chinese translation is rapidly picking up because there are millions of Chinese who have migrated to countries which are now huge business hubs. Besides, there are several companies that are trying to set shop in China and are looking for English to Chinese translation services.

Financial translation service too is in great demand by small and large organizations for supporting their international processes and operations. This calls for highly competent translators who are well conversant with the financial industry.

Globalization has positively impacted the translation industry. Know more about professional translation services.

Simple Tips to Save Money On Translation

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The demand for translation services in the global marketplace is on the rise with several businesses reaching out to their foreign clients via websites and brochures. Foreign correspondence, legal contracts and software need to be translated into local languages, making translation services an essential business service to look out for. While it is important to reach out to customers in other countries, it is also important to keep costs in control. Businesses can take various measures to save money on translation services.

• Providers of translation services charge on the basis of the amount of text that has to be translated. So, the simplest tip would be to reduce the amount of text to reduce costs. It is important to do away with unimportant details, cut down on descriptive terms and reduce verbosity.

• Repetition of text would translate to a ‘repetition of charges’! Certain common terms that are repeated on every page can be translated using free machine translation; you need not pay for the repetitive words that occur in every page!

• Non-market specific information, industry-specific lingo and cultural clichés need to be avoided while translation.

• Businesses can also use free online translation tools available on the Internet for unofficial and internal correspondence and for terms that are simple and uncomplicated.

• Companies should avail the services of a company that provides professional translation services. Thus, to avail the best services at reduced rates, companies should ask for quotes from different service providers. This can help you in saving money on translation.

• Another vital tip to save on translation costs would be to avoid complex layouts. The text to be translated should be provided in its original format and preferably in a Microsoft Word file.

• ‘Rush charges’ can be avoided by allowing sufficient time for the translation process to happen by planning and scheduling the process beforehand. Good groundwork makes a big difference to the price as well as the quality of the translated document.

These were a few pointers with regards to saving money while getting your documents translated. Know more about how to choose a good translation service provider.

Significance of Multiple Language Translation Services

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Translations are critical for growing a business, disseminating information and educating customers. With companies expanding to multiple geographic locations it often becomes necessary to translate official information into multiple languages.

What to Translate?

Content that requires to be translated could range from website content, technical content, employee and instruction handbook content, strategic documents, legal document content and other content. If content is translated correctly across languages, its value gets enhanced and it is well understood by potential employees, potential customers and potential partners in different countries across the globe.

Reaching Out

With information playing a critical role in business, it is imperative that you translate information into multiple languages so that you can reach out to a larger audience. The constant need for real time information can be met by professional multiple language translation services. When you translate a particular piece of information into several languages at one point of time, it can be shared and accessed by many people in different countries at the same time. Thus, the need for real-time information is met successfully.

Seeking Outsourced Help

To ensure that information is translated accurately into multiple languages, one can outsource all translation requirements to a competent offshore translation service provider. In a bid to do so, it is important that one selects the right translation agency. A competent translation agency is usually certified by a governing body. Qualified translators employed by the agency should be familiar with grammar rules, idioms, writing conventions, cultural difference and most importantly should have a thorough understanding of both languages – the source and the target.

Locating the Translation Agency

If you are planning to translate content into multiple languages and are looking for an agency to outsource your requirements to, ensure that the translators who will be working on your project are qualified and have wide experience in the domain. Native translators for each language that you want to translate to should be hired by the translation agency. For example, if you want to translate information into 10 different foreign languages, ensure that the translation service provider has 10 different translators who are native speakers of the languages in which they are going to translate your information.

When the multi language translation work is extensive, do not hesitate to give the agency a few sample documents for translation; this will help you gauge their competency in translating content into multiple languages. Besides negotiating for a competitive rate, you could also check out the agency’s quality control protocol. It is best not to rush the translation agency, giving them adequate time to deliver the work. It is best to predetermine time frames by which you can expect the delivery of your translations.

No doubt, the rapidly changing economic environment has led to people seeking multiple language translation services and these days translators are much involved in every part of intercultural and business communication. It is worth understanding the significance of multiple translation services and also making use of them to reach out to people in other countries.

Know more about multiple language translation services.

Importance of Spanish Translation Services

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Translation is becoming a much sought after service as companies plan to expand their businesses across the globe. Many companies are also trying to figure out how to connect with customers who speak the Spanish language. Today, the Spanish language has developed into one of the most important languages in the world; it is spoken in many English-speaking countries as well. Thus, there is an enormous need for Spanish translation services.

Facts About Spanish

  • The Spanish language is the most extensively spoken Romance language, both in terms of number of speakers and the number of countries in which it is a principal language.
  • Spanish has gained tremendous recognition in art, literature and tourism. Spain and Mexico are the two highly toured countries in the world.
  • There is a greater than ever increase witnessed in the Hispanic population who have a spending capacity of well over $500 billion. It is estimated that by 2012 the ratio between Hispanics and the U.S. citizens would be 1:4.
  • In some countries, the Spanish language is second to English. It is the fourth most commonly spoken language in the world after English, Chinese and Hindi. As a result, the Spanish speaking community is one of the fastest growing communities in the world.
  • It is predicted that by the year 2050, there will be 530 million Spanish speakers as against the existing 400 million.

All this data justifies the increasing importance of the Spanish language. Keeping this in mind, companies are busy translating their marketing communication and other important documents into the Spanish language, hence increasing the demand for Spanish translation services.

Consequently, the need for Spanish translation has grown tremendously in recent years, as industries look forward to have a business relationship with the Spanish-speaking market.

Great Business Potential

  • It is a fact that a website in English has the probability of reaching out and appealing to a larger population in U.S., but there is a large chunk of people in the U.S who follow Spanish as their first language. Thus, translating your website content to Spanish has great potential.
  • There is a great demand for translating technical Spanish content due to the presence of several industries (pharmaceutical, automotive, electronics, aviation and engineering) which communicate in the Spanish language. This makes Spanish translation fundamental for various business transactions.
  • From a business perspective, Spanish translation service has achieved tremendous significance in the United States. Statistics prove that various organizations that have translated their marketing and website content into Spanish are much ahead of their competitors.
If you are looking for Spanish translation services, feel free to contact us at OutsourcingTranslation. We will be more than happy to help you.

Benefits of Document Translation Services

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With the onset of globalization, there has been a profound increase in international trade and business. This has led to an increased need for translation services, especially document translation services. Document translation requires a special set of skills to make a good, well-written translation of important documents. Using the services of a professional document translation company will ensure that you get access to well-translated and easy to read documents in the target language of your choice.

Most of the document translation companies offer to translate a wide range of documents, including:

  • Brochures and catalogs
  • Employee handbooks
  • Software manuals
  • Technical manuals
  • Instruction manuals
  • Business reports
  • Business plans
  • Legal contracts
  • Birth and death certificates
  • Marriage certificates
  • Divorce decrees
  • Marketing handbooks
  • Scientific procedures
  • Project reports
  • Other documents

Documents to be translated can be sent to a translation service provider in any format such as MS Word, MS Excel, MS PowerPoint, RTF or PDF. The translation company will translate it into the target language and send it back to you in the format of your choice.

Choosing to outsource your document translation services to a translation company is extremely beneficial. Some of the benefits are:

  • Only experienced and professional translators, who are native speakers of a foreign language, are employed for providing document translation services.
  • Documents are translated within the stipulated time frame and sent to you in the format of your choice.
  • Accurate translation of the document is provided, keeping in mind the style, content, tone and structure of the document.
  • Confidentiality of the document to be translated is strictly maintained.
  • Customer support is offered round-the-clock to clear all your doubts and questions with regards to your translation requirements.
  • Sample document translation services are offered free of cost before you actually decide to use the services of a particular service provider. This helps you check the quality of the translations.

Document translation is a much sought after service in the business world. Make sure you get your documents translated accurately.

Choosing The Right Translation Company

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Translation services involve translating content from one language to another – from source language to target language. Since there is an increasing demand for translation services in multiple foreign languages, many outsourcing companies and freelancers are offering translation services at cost-effective rates. In order to find the right company that provides translation services, one must keep the following points in mind:

  • High accuracy rate: Maintenance of high accuracy levels is extremely important while providing translation services. Make sure that the translation provided by the service provider retains the meaning of the content in the original language.


  • Timely service: Ensure that the service provider translation services within a quick turnaround time, without much delay. Speed coupled with accuracy is just what one should look for translation services.


  • Prompt customer care: The translation service provider that you choose should be able to answer all your queries with regards to your translation project, quickly and courteously.


  • Easy and customized billing: Before choosing a translation service company, make sure that they provide a customized billing structure which is easy to comprehend. Besides, the pricing structure should be transparent and less complicated.


  • Confidentiality of information: Check with the service provider on confidentiality of all the data that you send for translation. Ensure that the content that you send to the service provider is not misused.


  • Ability to translate: Ask your service provider to send you a list of the languages into which your content can be translated. The more languages the better.


  • A wide range of services: The translation company that you choose should offer a wide range of translation services, namely, medical translation, legal translation, business translation, digital translation, audio translation, etc.


All in all, make sure that you select the right translation service provider.