Monthly Archives: June 2010

Why is Market Research Translation Important?

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With the economy being globalized at a much faster pace than we can imagine, it becomes absolutely vital for large corporations to market their products and services to the local and foreign markets. This involves the carrying out of extensive market research projects (both domestic as well as international) and being able to obtain meaningful results.

The Need for Market Research Translation

In today’s corporate world, market research translation has immense importance since market research questionnaires need to be translated into the language of the target markets and then the results need to be translated back into the original language for review and analysis. This requires that the translator has a strong understanding of the local language, local culture and above all, the language of the people who are filling the market research forms. Translators also have to make sure that all idiomatic language is translated correctly.

Market research translation also involves the accurate translating of:

  • Online and offline questionnaires
  • Questionnaire responses
  • Research reports (MS Word and MS PowerPoint)
  • Stimulus materials (show cards, concept boards, product descriptions)
  • Recruitment questionnaires, discussion guides and briefing notes
  • Transcripts of group discussions

Why Outsource Market Research Translation?

Outsourcing your market research translation service requirements to an offshore vendor will help you gain:

  • Accurate and perfect translation procedures for complex international market research projects.
  • An advantage to break the language barrier and help you reach an accurate level of cultural insight into the local markets that you are targeting.
  • Access to translation services rendered by well qualified mother tongue translators who have a proven background in the field of market research.
  • Translation for a wide variety of documents related to your market research assignment, including letters of introduction, thank you letters, surveys, scales, etc.
  • Advanced insights into cross-cultural issues, which will help you boost your corporate image and optimize your investment in international market research.
  • Cost-effective translation services within a quick turnaround time.

Know more about professional market research translation services.

Want to Translate your E-mail?

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Marketing research has confirmed that clients are up to 6 times more willing to buy your services / products if your marketing materials are in their mother tongue or the language they are comfortable in. Since e-mail constitutes a major part of business communication, it is critical to be able to understand and respond to e-mails in foreign languages. And unless your company has multilingual staff capable of responding and capitalizing on such e-mails, translating of e-mails will turn out to be a difficult procedure.

Outsourcing E-mail Translation is the Answer

E-mail translation provides many clear benefits to businesses and companies who wish to embrace their new customers from abroad by helping them overcome the language barrier. These would include:

  • A greater ability to attract foreign clients who are more likely to do business with you if you can communicate in their language.
  • Becoming a market leader by gaining a competitive edge over your rivals in the market.
  • Increasing your earnings by gaining new opportunities of revenue.
  • More clarity in business offerings, making sure that you will not be misunderstood.

Outsourcing Gives you Multiple Benefits

Outsourcing your e-mail translation requirements to an offshore translation agency will provide you with two-way assistance, involving translation of incoming e-mails and also facilitation of replies in the necessary language. You also stand to gain many more advantages when you choose to outsource. These benefits include:

  • Human translators work for you who keep cultural biases in mind while translating your e-mails.
  • You get access to high quality translation services ensuring that the final output is free from contextual errors.
  • Competitive pricing of translation services makes e-mail translation economical.
  • Assurance of speedy performance helps you reply to your customers on time, every time.
  • A guaranteed, secure and confidential process of translation is followed to translate business critical e-mails

Want to translate your e-mail? Know more about e-mail translation services.